Tuesday, December 22, 2009

Avatar

Just saw Avatar in an IMAX 3D theater. Awesome. I want to see it again but perhaps in 2D next time so that I can pay more attention to the story. Can't believe Fox spent US$450 million making and marketing the movie, but looks like the franchise will be worth it. Apparently they flew theater owners across Asia to Singapore a few months ago to see a 20min trailer to build excitement and word of mouth. People here think the movie has many elements of Bollywood (fantasy, action, adventure, and romance all rolled into one long three-hour movie) and will do extremely well in India. Felt good to see our first Hollywood movie since we started traveling in September.

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